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TIPOGRAFIA ARNO

While wandering around in Florence (trying to avoid the Road World Championship) I walked by a printing studio on Via Guelfa. Raul, the printer inside, beckoned me in and showed me around as he set my name on a composing stick. We talked about Lou Reed and then I was on my way.


Tipografia Arno
Via Guelfa 38R
Firenze
50129
Italia

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ICE

Ice boxes are a streetside staple of New York bodegas. The typography and architecture vary slightly from model to model, but the basic formula is the same: snow-capped red shadow type on a battered white cooler, somewhat obscured by hastily rendered tags and stickers. A few seen recently in Brooklyn and Manhattan:

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RETURN TO NEWARK

Despite efforts to revitalize Newark, many of the businesses and storefronts in the downtown area remain shuttered and crumbling. Signs advertise businesses that are long gone and the ghost signs that pepper brick walls are fading away, being erased by weather and construction cranes. The signs and buildings that remain (like the beautiful Newark Theater Marquee, United States Savings Bank Building, and the Griffith Piano Company Building) are boarded up, advertised over, or covered by For Rent signs. Here are a few favorites (including a surviving Solari flip board in Newark’s Penn Station) from a recent trip to Newark, taken mostly on and around Broad, Market, and Halsey Streets:

More photos from Newark here and here.

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RANDOM BOOK COVERS

Some titles you might find on the bookshelves of a former English teacher and computer engineer in upstate New York:

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BERLIN PREVIEW

Here are a few of my favorite shots from a recent trip to Berlin. The city has beautiful neon, fading hand painted signs, wild train station designs, Futura everywhere, Zoidbergs, some fine umlauts, and graffiti–lots and lots of graffiti.

p.s. I maybe accidentally deleted the main Vernacular Typography website. It will be back up shortly with a couple thousand new images. Updates will be posted here and here—>

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VINTAGE BASEBALL TEES

This cache of vintage tees was recently rediscovered at the bottom of a drawer upstate. In the 80s, my uncle (an incredible sports photographer and writer who has photographed for the USTA and Nike) frequented a custom shirt kiosk at the mall. These are some of the gems he made (note the fuzzy Cooper Black type and pre-photoshop hand cutting and pasting of images):

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PARANOID IN DUMBO

These 5 signs were found within a 4 block radius in Brooklyn’s DUMBO neighborhood. DUMBO is watching you.

Vernacular Typography No Cameras Signage

Vernacular Typography Closed Circuit Monitoring Signage

Vernacular Typography 24 Hour Video Surveillance Signage

Vernacular Typography Security Camera In Use Signage

Vernacular Typography You Are Being Watched 24 Hours

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VERNACULAR TYPOGRAPHY IN JAPAN

Vernacular Typography tees, stationery (and unsanctioned totes) are now available at Abahouse in Japan.

Check out their posts with more pictures here and here.

Retailers interested in carrying the tees and stationery line can contact hello (at) vernaculartypography (dot) com for more information or to request a lookbook.

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VERNACULAR TYPOGRAPHY x TWITTER

Vernacular Typography Hand Drawn Manicule Twitter @vernaculartype


Vernacular Typography is now on Twitter (@VernacularType). It will be a daily (or daily-ish) look at found lettering and design from New York City and beyond.

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VERNACULAR TYPOGRAPHY TEES

The first line of Vernacular Typography t-shirts is now available through Homestead LTD in Japan. US ordering information and other inquiries can be sent to hello[at]vernaculartypography[dot]com.

Hats, bags, and other things forthcoming.


Vernacular Typography Tee Shirt Third Ward of the City of Brooklyn 1846

Vernacular Typography Tee Shirt State Champions

Vernacular Typography Tee Shirt El Che

Vernacular Typography Tee Shirt Cuban Rotulo La Vigilancia Revolucionaria es Tarea de Todos

Vernacular Typography Tee Shirt Uscita Italy

Vernacular Typography Tee Shirt Sunset Cocktail Lounge

Vernacular Typography Tee Shirt Marionettes du Theatre du Luxembourg

Vernacular Typography Tee Shirt Ices Teas

Vernacular Typography T-shirt detail Uscita

Vernacular Typography T-shirt detail Cuba La Vigilancia Revolucionaria es Tarea de Todos

Vernacular Typography T-shirt detail Third Ward of the City of Brooklyn 1846

Vernacular Typography T-shirt detail Marionnettes du Theatre du Luxembourg


These shirts are soft. Like really soft.


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