• EVENTS,  PHOTOS

    VERNACULAR TYPOGRAPHY AT USAGI NY

    In October 2015, UsagiNY will present the first exhibition of Vernacular Typography. Found lettering and other forms of urban communication have a way of creating and preserving a sense of place and local identity. Vernacular Typography is a celebration of the symbols and icons that surround us every day–the texture of a city that often goes overlooked or ignored. Usagi NY is a new 2,800 sq ft concept store in DUMBO Brooklyn, which houses a gallery, cafe, and library. Offering a marketplace for creators, the shop opens its doors to creative practitioners working in the differ- ent fields, presenting the work and process of emerging, influential creative thinkers and specialists such as artists, designers, architects,…

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  • PHOTOS,  SIGNS,  TRAVEL

    VERNACULAR MEATOGRAPHY

    Vegetarians, avert your gaze. Fewer things go better together than meat and whatever is next to meat. In the open dining rooms of many a Texas meatery, that companion to meat just so happens to be typography (printed, painted, scrawled, drawn, lettered, what have you). The signs of these establishments are honest and direct. In all shapes, styles, and formats (and sometimes obscured by decades of smokey oak) they unequivocally point the way to meat. What follows is a pictorial survey of the meat and corresponding typography & lettering of some of the finest BBQ I have ever known.

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  • Woodward_Vernacular Typography_Montreal_026
    PHOTOS,  SIGNS,  TRAVEL

    MONTRÉAL PREVIEW

    A quick preview of lettering and vernacular typography in Montréal. Because of Quebec’s strict language laws, French is the dominant language on street signs and in commercial signage. Multi-lingual signs in Israel (here & here) and Ireland (here).

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  • Molly Woodward Vernacular Typography New Orleans Royal Pharmacy Storefront Sign
    PHOTOS,  SIGNS,  TRAVEL

    NEW ORLEANS PREVIEW

    An assorted sample of vernacular typography and lettering found recently in New Orleans. There’s no single dominant style of lettering, but rather a mix of everything (hand painted, hand scrawled, fading ghost ads–many layered over even older ghost signs, tile, neon, and about any other type of signage imaginable). The connecting thread seems to be the omnipresent plastic beaded necklaces twisted and dangling over most signs. Also, beignets. Follow @VernacularType

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