In October 2015, UsagiNY will present the first exhibition of Vernacular Typography. Found lettering and other forms of urban communication have a way of creating and preserving a sense of place and local identity. Vernacular Typography is a celebration of the symbols and icons that surround us every day–the texture of a city that often goes overlooked or ignored. Usagi NY is a new 2,800 sq ft concept store in DUMBO Brooklyn, which houses a gallery, cafe, and library. Offering a marketplace for creators, the shop opens its doors to creative practitioners working in the differ- ent fields, presenting the work and process of emerging, influential creative thinkers and specialists such as artists, designers, architects,…