Some beautiful typography from inside the New York State Environment Hall at the Museum of Natural History.┬áThe exhibit opened in 1951 and doesn’t look like it’s been touched since then. It analyzes the geological history of a 40 square mile area of Dutchess County.

I emailed the Museum’s librarian to find out more about the lettering in the hall, but didn’t learn very much (“Unfortunately, we do not have this information in our archives but the labels would have been created by the graphics team since there has been a graphics department in the Museum from very early on in the Museum’s history”).

Thanks to everybody who’s already donated to Vernacular Typography on Kickstarter!


Another beautiful piece by Steve Powers is up at Red Hook Lane & Boerum Place, a few blocks away from the other Love Letters to Brooklyn (1 & 2).

Original signage hiding under the Hero Shop awning:

Italian Sandwich Fading Ghost Ad

And a truck with hand painted lettering idling on Livingston:

Hand Painted Truck Lettering Brooklyn

Hand Painted Truck Lettering Brooklyn


If you’re interested in supporting Vernacular Typography, consider making a tax-dedictible donation to the project through Artspire & New York Foundation for the Arts HERE.